Ha Noi — Vietnamese enterprises need new trade promotion strategies, such as campaigns to market the country’s image and tourist services, and the establishment of trade centres and wholesale networks, to increase their competitiveness in the US market, reported an official from the Ministry of Trade.
At a seminar held by the ministry’s trade promotion agency (Vietrade) on Wednesday, its deputy head An The Dung said Vietnamese businesses should devise long-term strategic plans, choose quality products, and study data on US market demand before exporting to the US.