In its 7th annual Global Retail Development Index (GRDI) study, A.T. Kearney, the global management consulting firm, has ranked Vietnam to the top of its 2008 list, bypassing the 3 year recorder holder, India, of the most attractive emerging market destinations for retail investment.
"Vietnam's leap from fourth in the 2007 GRDI to first place in 2008 was driven by strong GDP growth, changes to the country's regulatory structure favoring foreign investors, and increasing consumer demand for modern retail concepts." according to A.T. Kearney.